Do you connect TV Ads to Business outcome?

Since not all GRPs are equal, perform tactical optimization and targeting on TV just like Digital

What We Do

Spot Detection

Our proprietary matching technology fingerprints video content for automatic recognition of future airings

Performance Analysis

Measures and analyses the impact of your TV campaigns on various digital channels: web, apps, call centers, SMS and more. We optimize your TV investments based on business and branding indicators

TV to MultiApp

83% of people use another media while in front on TV. We use this opportunity to be present on other mediums i.e. paid search, Facebook etc. when your, or even your competitor’s TV ad, is live

TV Audience Targeting

We capitalize on TV investments by making sure you’re converting a highly engaged audience, thanks to our unique TV-visitors identification algorithm

Why We Do

multiple-kpi
Multiple KPI's

Easy tracking & optimization of digital media investments

  • Visits
  • Conversations
  • Re-Targeting
  • Sources
  • ROI
  • Real Time Analytics

Digital

digital
VS

Offline

offline
offline
Few KPI's

Some audience data but not accurate enough to optimize the TV spends

  • GRP
  • CPRP
  • Data is lagged

The Facts - New Currency To Measure TV Analytics

83%

of people use another media in front of their TV

60%

Increase in online brand search attributed to TV Ads

How It Works?

work

What You Get

Measure

Real time insights for day, daypart, network, genre, program, creative and audience

Optimize

Put TV analytics into action using real-time performance insights and adjust ad delivery

Target

Reach across media to augment TV audience digitally

Get in touch